What the us elections can learn us about pr
Launching Talking Birds Public Relations on the day that Donald Trump got elected as president of the US feels a bit bizarre. I was really with her. Meeting Hillary Clinton and getting the opportunity to talk to her about climate change and the financial crisis in 2009 has changed my life and has inspired me in many things I did.
From another perspective, these elections confirm that the main values I want to base Talking Birds Public Relations upon, are spot on. I believe that the key values for both PR as well as politics are empathy, accessibility and authenticity.
It’s all about being able to get a good feel of your audience. There’s more than polls: what is crucial is the deep understanding of what people feel and want. It’s being able to see beyond the numbers and the data when defining your vision and strategy. Use, but don’t blindly trust your intuition. Try to ‘live’ the people you want to address. If this result learns us one thing, it’s that Donald Trump was just better in doing this.
I see accessibility not only as offering services that are affordable to companies and organizations, but also realizing that communication is all about translating your message in a comprehensive way. Although clearly offending and populist, Trump knows how to tell a comprehensive story. I do not agree most of his vision but he excelled in addressing his audience.
When I met Clinton in 2009, I genuinely found her an authentic politician. And in a way, I still do. People will always follow, listen and vote for people they believe to be genuine, and so do I. Realizing that an important majority of the people in the US doesn’t agree with me in my appreciation of Hillary Clinton shows just how easy it is to be biased and that extrapolating your own (culturally biased) views to a broad audience is a risky starting point.
Talking Birds Manager